Articles

In the press: Equitise is one of the first Australian retail equity crowdfunding platforms

Equitise in the press

Last week ASIC awarded Equitise their new crowdsource funding license. Here’s a snapshot of what was in the press. Last week our office was wrapped in a strange atmosphere: we were all very busy and excited as we awaited our new retail equity crowdfunding license. Finally, in the early afternoon of Thursday 11th of January 2018, we received the news from the Australian Securities and Investments Commission (ASIC). We were one of the first online platforms to obtain the license which ushers in a new era for equity crowdfunding by opening investment opportunities to anyone in Australia over the age of 18. (more…)

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Equity crowdfunding: a new investment opportunity for every-day investors

The recent changes to the legislation now allow Retail investors to invest in equity crowdfunding offers. Before September this year, only Sophisticated and Wholesale Investors were allowed to invest in equity crowdfunding deals. However, as a result of the 2017 Crowd-Sourced Funding Act, Retail investors are now able to participate in new and exciting investment opportunities. The new regulation allows unlisted public companies to raise up to $5 million a year from everyday investors who can invest as little as $50. (more…)

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Crowdfunding: a great opportunity for the rise of neobanks

How crowdfunding  is supporting the creation of Australia's first, 100% digital (soon-to-be) bank In the last few years, as part of the fintech revolution, countries like the UK and US have seen the rise of neobanks, which are changing the way banking services are managed and provided to users. Neobanks differ from traditional banks as they offer a 100% digital and mobile-first banking experience. Thanks to the latest fintech technologies, they have no branches, bringing down infrastructure and other banking costs. The result is that neobanks can offer competitive rates and lower fees to their customers. Moreover, from a customer experience point of view, they emphasise online or by phone customer support and they make their services easily accessible and highly interactive. For more information on what neobanks are visit Xinja's blog. (more…)

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Equity crowdfunding and Shopper 360: the research platform that predicts shopper behaviour

Shopper 360 by Lumaten has launched its equity crowdfunding campaign on our platform, Equitise. The aim of the capital raise is to further develop this innovative research platform that predicts shopper behaviour in a very accurate way. The experience of Lumaten co-founders, Paul Fitzgerald and Troy Sugrue combines years of experience in commercial strategy, communications, anthropology and cognitive psychology. Their goal is to provide invaluable guidance on consumer behaviour in the retail environment. The project has also benefited from the expertise of Sean Cunial, an expert in brand marketing and commercial strategy, who has strong knowledge in the Asia-Pacific markets. (more…)

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The main differences between angels and venture capitalists

All companies start from a dream and from a person who works hard to bring it to reality. Sometimes the idea turns into a successful and performing business, but that couldn’t be possible without the support of specific types of investors that help entrepreneurs along each step of the way. Thinking about the types of investors that could invest in an early stage business, this post will focus on the definition of angel investors and venture capitalists, in order to clarify the main difference between them. (more…)

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How to engage with your investors during and after an equity crowdfunding campaign

Once you decide to start an equity crowdfunding fundraise it is very important that you take care of the relationship that you build with your existent and potential investors.                Communication and trust are two main ingredients for a successful relationship and campaign. An investor that believes in you will stand on your side, understand your objectives and spread positive information about you. (more…)

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The value of crowdfunding for sustainability entrepreneurs

Sustainability development and its pillars Today’s society has led us to live in a dramatically consumerist world, where we abuse of natural resources in order to support our urban and modern lifestyle and needs. The concept of sustainable development focuses on finding a balance between the needs of the present to move forward, technologically and economically, and the needs to protect the environment in which we live, without compromising the ability of future generations to meet their owns. (more…)

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Integrity and Credibility for successful crowdfunding stories

The key values for a company seeking support through crowdfunding is to be true and honest. Before thinking about more technical and financial aspects, you need to think about who you and your business are. Integrity and credibility are two concepts that people, in particular investors, have to connect to you in order to trust in your business. (more…)

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The Fourth Annual Fintech Summit 2017 – Sydney

After the Australian Fintech Festival- Intersekt 2017, that took place between the end of October and the beginning of November in Melbourne, another important date for the fintech ecosystem is just around the corner, as the fourth annual Fintech Summit will take place Thursday, 2nd of November in Martin Place, Sydney. (more…)

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The social side of crowdfunding: Steven Varga story

The practice of crowdfunding sometimes goes behind the financing of a business project or venture and brings a change on social causes, improving someone’s life or helping people going through a tough moment. Kate Singleton call for help is an example of how crowdfunding can help a family that is going through a dramatic moment. (more…)

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The secret for a successful capital raising

How many times have you wondered which strategies to apply to attract investors and funders? Whatever your motivation to raise capital is, one of the first aspects of your strategy is the way you introduce yourself and what your company does. Investors want to get a clear idea about what you are doing, how the company is run and which are the terms of a possible investment. You need to show that you have a clear business plan and strategy, where you offer a presentation of the company, its strategies and a financial overview. (more…)

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The Venture capital effect on the Australian economy

In today’s post, I would like to share with you the main insights from “The Venture capital effect. A Report on the industry’s Impact on the Australian Economy”. I think it is very important to spread the results of this kind of researches, as it would be a shame to lose the interesting messages that these studies convey. Driven by the Australian Private Equity & Venture Capital Association Limited (AVCAL), the report investigates the effect that venture capital has on the Australian economy. Before going deeper into the results of the study, let’s break up the concept of venture capital. VC is a type of funding option where a wealthy investor or a venture capital firm invests on early stage companies that are developing new and innovative technologies. The risks are balanced by a potential higher return and the investor obtains equity in the startup. It is not all about the capital provided, but also about the expertise that VC investors provide to some of the greatest scientific, technical and entrepreneurial brains, as they usually invest in areas in which they have a background, providing the startup with further insights. (more…)

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The spicy ingredients to pitch your startup

Every startup aims to address the right investors network with good and promising opportunities. But which is the best way to pitch your startup? The term “pitching” comes from baseball, and it refers to when one player delivers the ball towards the batter; in finance, it means to deliver the investment story. A strong investment pitch is very important and there are two ways in which you can pitch your early-stage company: the top-down and the bottom up. (more…)

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The regional finalists of the Talent Unleashed Awards 2017

The Talent Unleashed Awards has finally announced the finalists of the APAC (Asia-Pacific), EMEA (Europe, Middle East and Africa) and USA (United States) regions! Below, an overview of the regional finalists. APAC FINALISTS • BEST IDEA - ONE TO WATCH - SecureVote: a Sydney based company that aims to develop a global scalable and secure voting systemdesigned for smartphones. (more…)

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Is your startup investor ready?

Nowadays there are many investors who get in touch with several offers on a daily basis. But how can you survive to this sour selection? As the famous Spanish writer Miguel de Cervantes says: “To be prepared is half the victory”. Inspired by this well-known aphorism, we will give you the tools to understand if your business is ready to raise capital by attracting new investors. (more…)

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Intersekt 2017 – Australia’s First Fintech Festival

The countdown to the beginning of the first Australian Fintech Festival has definitely started.  This incredible new event showcases Australian Fintech to the world and will liven up Melbourne on the week from the 27th of October until the 3rd of November 2017. Presented by The Victorian Government, Intersekt was born from the success of the Collab/Collide Summit 2016, organised last year by FinTech Australia in partnership with LaunchVic.This year the event will be held in partnership with FinTech Australia, Next Money and York Butter Factory and FinTech Victoria. (more…)

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Equitise: the private and public phase of the equity crowdfunding offer

Meanwhile in the past decades the process of targeting the right investors and the right business partners was quite a long and time consuming challenge for startups, the development of the web has simplified this step. The growth of web-based platforms as a meeting point for promising firms and strategic investors have brought to a dramatic increase of the number of potential investors companies have access to. (more…)

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The Talent Unleashed Awards 2017

The finalists of an amazing event that celebrates individuals who are positively impacting the business world and community will soon be announced. I am talking about The Talent Unleashed Awards! Since 2013, this event is selecting and prizing individuals and businesses whose ideas are bringing innovation and disruption in the digital and technology sector. The aim of Talent is to award the global subjects that are bringing a positive change in the World. (more…)

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The 8 “ways-to-be” on Instagram: how to make the most out of your strategy

The intention of including Instagram into your brand strategy means that you are taking a step into the future. With 600 millions of users in 2016, Instagram seems to be what Facebook was a few years ago: a promising social networking that users started to use with curiosity, ending to be one of the most powerful tool to promote a brand and its products and to create ad campaigns. (more…)

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The rise of impact investing in Australia: a new option for investors

What is impact investing? The term “impact investing” was first coined in 2007 in the context of a global discussion about how to drive more capital towards social change solutions. The concept indicates an investment approach that aims to achieve both financial and positive social or environmental impact, which needs to be measurable. The impact aims to occur in areas such as renewable energy, sustainable agriculture and “cleantech”. (more…)

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The importance of a good leadership for a successful startup

How many times did you get angry because your employees didn’t follow your advice? How many times have you found yourself talking to a group of people without getting any enthusiastic feedback from them? I guess this has been very frustrating. What you can do is to improve yourself to be a leader rather than a “boss”, and your team will start to see you as a model to follow. No more bad days. (more…)

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“Future of Fintech”: Fintech innovation is changing the financial world

Nowadays the rising of the fintech sector is showing how much technologies are impacting the financial world. This revolution is an answer to the financial industry need for technological innovation and it is changing the way financial businesses operate. Being a young industry that changes incredibly fast, it is hard to define what fintech . We can say that the term describes an emerging financial services industry that is disrupting traditional sectors such as banking, mobile payments, money transfers, investment and asset management. (more…)

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The top 6 questions on equity crowdfunding: the Equitise perspective

In this post, the online equity crowdfunding platform Equitise, which connects high-growth businesses with a broad range of investors, will provide its own perspective and answers on how its platform work. 1.  Who can invest on the Equitise  platform? Accessibility is one of the key words that better describes the Equitise platform. Almost everyone can invest on it: in New Zealand you just need to be over the age of 18 and in Australia any wholesale or sophisticated investor can invest on it. (more…)

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How to manage social media to make your business easily “findable” on the web

Social media are a great way to promote your business, improve your brand reputation and reach out your ideal customers. By the way, to make the most out of them you need to build a strong social media strategy, aligned with your brand image and vision and coherent with the already active marketing activities. The primary objective of your strategy should focus on how to be “social media findable”. The concept of “findability” is used by the American search engine speaker Heather Lutze, whose passion is to connect businesses with their ideal customers online. The term refers to how a business is findable on the web thanks to its presence and activity in social media, which are considerate as a form of search engines. (more…)

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8 tips to get over your fear of investing and start risking smartly

Everyone is scared about something. Whether it is about flying or significant life changes, there is not a single person who doesn’t hold back in front of something that appears scary and insurmountable. Even if investing is an ancient human activity, just think that the Code of Hammurabi (1700 BC) already provided a legal investment framework and guideline, a feeling of fear concerns also the financial field. (more…)

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Investing and disruption: why investing in innovative companies is the way to go

Are you an investor looking for a good and motivating way to invest your money? Would you like to dig in a more passionate financial adventure? You should then think about investing in innovative and emerging companies, allowing yourself to jump into an exciting and rewarding experience. You probably think that early stage companies are way to risky to put your money into them, but equity crowdfunding can change this belief as the risk goes with the benefits of getting in early: the minimum investment required is usually quite low and there is the potential for higher returns if the business becomes successful. (more…)

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8 funding options to boost your startup

  At the beginning of every business there is always a dream, a creative idea that an entrepreneur wants to bring to reality. But how is it possible to find the capital to make it happen? Are there several options? Yes there are. The eight most common approaches are listed below, where the focus is a little bit more on  crowdfunding because of the innovation  that this concepts brings along. (more…)

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Crowdfunding and momentum – the winning couple

Crowdfunding and Momentum

In order to maintain momentum and traction, each crowdfunding campaign requires preparation and constant commitment. Executing a successful crowdfunding campaign is a gradual, deliberate and all-consuming process. Your audience will be swayed by appealing calls-to-action and your pitch video, but crowdfunding campaigns are usually a long-game. For this reason, maintaining momentum throughout is essential. Entrepreneurs and more established businesses alike can struggle to grip investors’ interests during the pre-campaign stage and following campaign launch. Likewise, the strategies to pursue during these different phases are entirely different. Today, the equity crowdfunding platform Equitise looks at how you can keep momentum going throughout the length of your crowdfunding campaign. (more…)

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How to Create a Perfect Crowdfunding Video

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While developing your crowdfunding campaign, it’s easy to assume the rest of the world is as intimately familiar with the project as you are. After all, crowdfunding projects are passion projects, and many fail to realize that they have to convey this passion to would-be investors.  The crowdfunding video is an essential part of this.  They should not be underestimated either – Digital Media surveyed 7000 Kickstarter projects, finding that those with videos had an 85% higher chance of achieving their funding goal.  Kickstarter too agrees that videos increase the rate of a pitch’s success.  Therefore, you need to consider how to maximize the appeal of your video, and Equitise’s below tips are sure to help. (more…)

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CB Insights and PwC MoneyTree Report

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Of all the studies and reports outlining developments and setbacks from the startup sphere, the CB Insights and PwC MoneyTree Report is among the best.  They have recently released the report for 2016, which contains helpful insights into investment figures for US-based startups, indicating the trajectory away from VC-backed investment over the course of the past 12 months. The patterns for VC-backed funding in 2016 were strikingly different to the preceding year, and speak to the economically volatile state of the economy.  Read on for the Equitise summary of the 2016 Report. (more…)

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What type of investor are you? 

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Before making investment decisions, it’s important for investors to self-assess, and employ the same level of scrutiny and reflections for themselves as for their chosen investment vehicle.  Just like the companies seeking your investment, so too should you consider your investment goals, strategies and long-term prospects.  Similar to your investment targets, the more informed and aware of the market you are, the more likely your investment prospects are to succeed. Today, Equitise has compiled the different investor terms to allow you to consider – what type of investor are you? (more…)

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How to spot a profit opportunity

computer-1149148_960_720

Whether you’re targeting a newborn startup or looking to invest through a network of private investors, knowing how to spot the next profit opportunity is a key consideration for aspiring entrepreneurs.  Amid the sea of possibility in the startup sphere, the number of possible avenues can at times be overwhelming – and how do you decide which ones have the best chance of success?  Of all the companies pitching their prospectuses to a liquid body of investors, the latter need tools to allow them to assess, a set of criteria. Even experienced investors understand this is a complicated task. We have narrowed it down to the main criteria which can help you spot a profit opportunity.  These may be your tools for uncovering the next big thing. (more…)

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How good are returns from equity crowdfunding?

Putting_money_into_a_piggybank

Equity crowdfunding, as a disruptive alternative to traditional investment, has had to defend its viability as an industry since the outset. Investment in startup companies is typically risky territory – this notion, combined with the initial skepticism surrounding the nascent rise of equity crowdfunding, depicted an industry that supposedly only catered to the risk-embracing investor. However, since its inception, there has amassed sufficient research to assess the liquidity of the equity crowdfunding domain, and to address the question on the lips of financial commentators and investors alike – just how good are the returns from equity crowdfunding? (more…)

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What lies ahead for Equity Crowdfunding in 2017?

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2016 has been an unpredictable year in many respects, with the worlds of politics, finance and media colliding in unforeseen ways.  As alternative finance continues to offer a democratic and transparent option to existing investment vehicles, the equity crowdfunding industry has expanded more than ever. The World Bank has estimated that the global equity crowdfunding sector will be worth more than $93 billion by 2020. With this in mind, Equitise assesses the outlook for global equity crowdfunding market trends in 2017. (more…)

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2016 – the year in equity crowdfunding

2016 – the year in equity crowdfunding

What a difference a year makes.  The year was full with incredible headlines across the spectrum of politics and international affairs – and the equity crowdfunding industry was no exception. From dramatic shakeups by established companies to surprising decisions from government regulators, 2016 has been a dynamic year for the sector. Below, we take a look at the most significant events from 2016 on the equity crowdfunding industry, both at home and abroad. (more…)

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Tech singularity post – digitised platforms

Tech singularity post – digitised platforms

In recent history, we have seen an advent of digitised technologies, shedding light on a different means of providing traditional services. The most distinguished examples of this movement have meant that the world’s largest taxi company owns no cars and the world’s largest accommodation provider owns no real estate. This was a dominant theme throughout the Singularity University conference held in Christchurch last month, indicating that these profound industry changes are likely to continue into the future. This blog will briefly describe how we can apply some of the learnings from the SingularityU conference to the capital raising process and where equity crowdfunding fits into this paradigm shift. (more…)

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The Due Diligence Process in a Crowdfunding raise

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The international expansion and increased successes of the equity crowdfunding have owed, in part, to its removal of traditional barriers to investment. By allowing companies to more easily source investors, and by democratising investment for new investor types, it has become an appealing fund-sourcing alternative. The issue of due diligence is still at the front of many investors’ minds, however. Who conducts the DD in an equity crowdfunding raise? How am I protected? Should I stay away from raises and leave them to more experienced VCs if I am unable to conduct my own DD? The answers are not what many expect, and this due diligence is misunderstood by both retail investors and their more experienced counterparts. (more…)

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Valuation – Valuing Early Stage Companies

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The question of startup valuation is at the forefront of both investors and business owners’ minds, and can be a difficult and imperfect science. Revenue projections are difficult to obtain, and without precise tools by which to measure them, it’s difficult to furnish a stable financial forecast.  Valuing early stage companies, however, is such a common task for many that there are more foundations on which to base an accurate forecast, without the obvious distraction of personal bias playing too large a role in the calculation. (more…)

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Equitise and Australasia’s first SingularityU conference

SingularityU

Uesi Unasa, Equitise’s Investment Associate, attended Australasia’s inaugural Singularity University Conference held at the Hornscastle Arena in Christchurch from the 14th -16th of November. This was part of Equitise’s on-going initiative to be involved in providing market-leading technology to our companies and investors. The Singularity University summit is a gathering of some of the world’s leading minds to speak on the exponential innovations occurring in the technology industry and the impact that it will have on the future of New Zealand and Australia. The speakers were wide-ranging, from ground-breaking technologists in the field of self-driving cars and digital biology to speakers operating in traditional fields such as education. Key members from the field of Policy and Government also spoke about the implications that these advancements would have on New Zealand’s regulatory environment in a world utilising Artificial Intelligence. (more…)

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Private Placements and IPOs: Equitise’s model

Private Placements and IPOs: Equitise’s new model - Equitise

Equity crowdfunding is evolving. Having first established itself as the model through which new investor types could participate, it has since extended to fund various modes of investment. Equitise has led this expansion with its syndicated investment platform, and its funding of the DongFang IPO last year, one of the world’s first crowdfunded IPOs. We are evolving further, excitingly, with the inclusion of a private placement deal room as a new aspect to our platform. Today, we assess the differences between IPOs and private placement deals, and why the inclusion of these two new investment types is a pioneering move. (more…)

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Update: New ASX Listing Rules

Regulatory Update: New ASX Listing Rules - Equitise

The ASX recently released revised rule changes that will take effect from 19 December 2016. The key listing admission rule changes are: Market cap: minimum increased from $10 million to $15 million Free float: a minimum of 20% market capitalisation must be free float Spread: at least 300 security holders each holding at least $2,000 of securities The following admission rules relate to the business: (more…)

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Understanding Growth Investing

Growth Investing - Equitise - Equity Crowdfunding

The online sphere has examined at length the impacts of equity crowdfunding on the financial industry and startup economies. It’s equally important to consider the effects it has had on investors, and opening up new avenues of investment to an array of types.  Undoubtedly, equity crowdfunding by its very nature proposes a new dawn for growth investing, and a reassessment of the companies and investors who are attracted by this investment type. Today, Equitise delves into growth investments, how it compares to value investing, and why equity crowdfunding ushers in a new era for this strand of business investment. (more…)

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