In less than two years, it’s become the fastest-growing marketplace in the region for sustainable purchases and it’s created the strictest standard for safe and sustainable consumption in Australia.
This growing ecommerce business and blog will turnover $580K from 9.5K transactions this financial year and has attracted 400K readers, 80K social media followers and database subscribers, and 500 brand partners in its first 20 months live. Across four major markets, 13M searches are made online every month for the sustainable products and information on the website, and the three biggest Australian competitors turn over approximately $75M annually.
But these competitors don’t match The Clean Collective’s new standard for sustainable purchasing or its charitable initiatives. In the last 12 months, the company has prevented approximately 2M litres of toxic chemical products being consumed, diverted 1.9M single-use items from landfill, planted 54K trees, and removed 6K pieces of plastic from the environment.
While The Clean Collective will continue to grow its ecommerce business, it can achieve greater profitability, scalability and impact by evolving it’s Safety & Sustainability Standard and blog into e-products for the global marketplace.
It’s raising capital to distribute its standard around the globe in the form of an app that will identify the world’s best product solutions via barcode scanning technology, and it’s transforming its blog into an online education platform of e-courses hosted by experts in human and environmental wellness, covering topics from diet, skin, hormones and mental health to waste and carbon footprints.
Because the issues The Clean Collective is tackling affect everyone, the team is keen for their community to join them on this journey, investing in the company, the future of the planet, and the future of humanity together.
For every investment received, The Clean Collective has pledged to remove plastic from the environment via its partnership with Take 3 For The Sea, and every investor will receive a 12-month discount for the website and early bird access and discounts to the app and e-courses in 2020.
What is equity crowdfunding?
Equity crowdfunding became accessible to all Australian's over the age of 18 in January 2018. It's a new way to invest that enables broad groups of investors (‘the crowd’) to fund early stage companies in return for equity. It helps these companies access the capital they require and gives investors a chance to invest in businesses they are passionate about. Retail investors can invest up to $10,000. Sophisticated investors are unlimited in their investment.
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