Australia is one of the world's fastest-growing vegan markets, by some estimates projected to reach a staggering $9b valuation by 2030. Established in 2014, Pimp My Salad is stepping up to meet this increasing demand and establishing itself as a market leader in this segment. Our plant-based, gluten-free products, made from high quality ingredients, have made healthy eating both enjoyable and simple for customers across the nation and overseas.

Our founders, Olga Plotnikova and Alex Komarov, have a strong foundation in science. Olga, holding a PhD in medical biology and with a decade-long career in cancer research, recognizes the vital role a nutritious diet plays in disease prevention. Meanwhile, Alex, a trained physicist and digital product expert, brings a wealth of product design experience to the table.

We have already sold over a million products worldwide, including our delicious seeds, croutons, and sauces made from whole foods and featuring short, transparent ingredient lists. Our best-sellers include Activated Superseeds, meat-free Coconut Bacon, Cashew Parmesan, and Hemp Parmesan.

Our business quickly grew since we began nationwide distribution to independent grocers and health food stores in 2018. By June 2022, we were proudly stocked in prominent supermarkets like Coles, Woolworths, and Harris Farm. Today, Pimp My Salad products can be found in over 2000 stores across Australia.

In 2019, we ventured overseas and built a strong network of stockists in the UK, with our products listed in over 500 stores, including Holland & Barrett, Mindful Chef, Ocado, and other selected health food shops.

With a positive EBITDA and over $1 million in gross sales by the end of 2022, our business has actively grown, averaging a steady 35% p.a.

We've set our sights on expanding to the UAE, New Zealand, Ireland, and other parts of Europe, and aim to grow 75% by the end of 2024. To achieve this, we're raising capital to forge new retail partnerships, launch exciting products, and boost community engagement with educational resources and tempting recipes.

Pimp My Salad's key value proposition is in offering meal toppers that are quick and easy to prepare, making it simple for customers to maintain a healthy diet.

The company's products are primarily distributed through grocery chains, which account for the majority of the company's total revenue. Independent grocers make up 40% of this revenue, while Woolworths and Coles account for 16% and 15%, respectively. In the UK, Holland & Barrett contributes 6%, Mindful Chef and Ocado each contribute 9% and 6% comes from other UK stores.

Pimp My Salad has fostered solid relationships with its grocery chain partners, positioning the company to achieve significant distribution within these channels. By partnering with these retailers, Pimp My Salad is able to leverage their existing customer base and marketing efforts, while also building its own brand.

The company is not heavily reliant on online sales channels, instead choosing to focus on its partnerships with grocery chains.

Since inception, Pimp My Salad’s mission has been to ensure that Australian consumers don’t have to choose between convenience and their health. Good food is at the heart of any healthy community - which is why they have opted to bring their community along for the ride as they embark on their next stage of growth.

By investing in Pimp My Salad, you are becoming a part owner in a novel and daring Australian food company at a pivotal point in its growth. Investors will also get access to an exclusive and exciting range of rewards.

Don't miss your chance to join the Pimp My Salad family!