Disrupting the adult acne industry
Overview
In 2021 tbh Skincare successfully conducted an equity crowdfund raise with Equitise. Thanks to their substantial database and highly engaged audience, they were able to convert their customers into investors.
This investment has proven fruitful for those who invested back in 2021, with the company now stocked in Priceline, Coles, and Adore Beauty with more big-name stockists in their sites.
Who is tbh Skincare
tbh Skincare is a direct-to-consumer (D2C) skincare company selling clinically proven treatments for adult acne using patented technology. Launched in 2020 to fill a gap in the market by creating a brand that forms a bridge between pharmaceutical-grade skincare and consumer-centric cult brands.
Milestones since their Equitise campaign
One of the biggest Milestones for tbh Skincare to date was their merger with BOST LAB to form York St Brands in 2023. The merger has seen tbh Skincare still operate under its own brand while having further support and revenue for them to focus on global expansion, new sales channels, and product developments.
In 2023 the company also managed to enter into not one but two household retailers, you can find tbh Skincare products now sold in most Priceline stores across Australia and an ever-growing number of Coles stores, which currently sits at over 850 stores.
In 2024 tbh Skincare partnered with the Matilda’s after their successful 2023 FIFA Women's World Cup series for a limited edition product. They can also add 2024 as the year Adore Beauty became a stockist and introduced a new major product as they had been focused on growth and entering retailers in the previous years. Their co-founder Rachael Wildes also made it onto the 2024 Forbes Asia 30 under 30 list!
They've also received attention online thanks to their marketing strategies, with multiple videos going viral. Notably, their most viral videos were when co-founder Rachael Wilde dressed as Margot Robbie while she was down under promoting Barbie. Another was tbh's version of the 'Boots and a Slick Back Bun' trend that got the attention of media such as The Project and "man-fluencer" Andrew Tate and saw many new eyes on the brand.
Key Takeaways
Since acquiring funding via Equitise in 2021 tbh Skincare has proven itself to be a company worth backing. Their continued growth and market awareness sets them apart from others in the space. No doubt even bigger things are in store for tbh Skincare in the coming years.