Successful IPO Case Study: PayGroup

Campaign Year: 2018

Campaign Type: AU – IPO

Campaign Duration: 18 days

Amount Invested: A$82,000

N° of investors: 15

Average Investment: A$5,466.67

PayGroup Limited (ASX: PYG) is a Software as a Service (SaaS) company that provides Payroll and HR outsourcing and Cloud-based Human Capital Management software to multinational companies in Asia-Pacific markets. Their solutions help medium to large businesses with employees across multiple countries reduce their operational and compliance risk.  

PayGroup successfully listed on the ASX through an IPO, in which A$82,000 was raised through the Equitise platform from 15 investors. Funds raised through the IPO were used to accelerate business growth by adding sales and marketing resources in Australia, Singapore, Hong Kong and other key selling markets, as well as further development of strategic partnerships with US and European providers.

The IPO price was $0.50 per share and it reached a price of $0.87 within a day of listing, and $0.94 within a month, representing 74% and 88% returns respectively.

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