Sofi Spritz Case Study

SOFI Spritz is Australia’s take on the classic Italian Aperitivo and is now on track to serve over 2 million cocktails this year. Inspired by a trip to Italy, the ready to drink cocktail blends the best aspects of Italian culture and Australian winemaking expertise. Using only quality, natural ingredients and no added sugar, SOFI is the perfect complement to the Australian sun.

SOFI Spritz is Australia’s take on the classic Italian Aperitivo and is now on track to serve over 2 million cocktails this year. Inspired by a trip to Italy, the ready to drink cocktail blends the best aspects of Italian culture and Australian winemaking expertise. Using only quality, natural ingredients and no added sugar, SOFI is the perfect complement to the Australian sun.

SOFI is now stocked in some of Australia’s largest retailers, including Dan Murphy’s, BWS, Vintage Cellars and First Choice. Having won the Best Innovation Award at the 2017 Australian Drinks Awards, SOFI can now even be found on Virgin Australia flights.

SOFI has an online audience of over 40k fans and followers and is poised to scale and grow. Since the first SOFI Spritz was bottled 5 years ago, the company has successfully crowdfunded and pitched to Shark Tank. It’s fitting that the team decided to undertake their next capital raise through crowdfunding, but this time providing equity in return through the Equitise platform.

SOFI successfully closed at 160.9% of its minimum raising $643,698. These funds will go towards growing the brand’s presence and further developing the product itself.

Both Equitise and SOFI Spritz ran a comprehensive marketing campaign, generating interest from thousands of people as a result of fun ads on social media. The campaign also attracted substantial press featuring in around 50 articles including:

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