Making quality affordable. Invest in an established label, blurring the lines of luxury.

Please consider the general risk warning and offer document (when it is available) before investing.

Pacifico Optical is a Sydney based eyewear label specialising in high quality sunglasses and prescription eyewear.

Great Service

Great Service and product, from start to finish I enjoyed my experience with pacifico, great selection of glasses, extremely short delivery times and really cool/well designed packing. All the small details and additions were noticed and highly recommended.

Best Prescription Sunnies I've Owned

These sunnies fit and feel amazing. Lenses are great to look through (and polarised too!) and prescription has been executed perfectly. Great sunnies for a great price.

Pacifico Optical was born in 2015 between swims at Bondi Beach, and the brand is infused with the area's relaxed coastal lifestyle. Its product is renowned for being stylish, high quality and affordable, creating a loyal following in Australia and now beyond.

Pacifico’s frames are handcrafted using Japanese and Italian acetates, from Mazzucchelli and Daicel, lenses from Carl Zeiss Vision and European engineered hinges.

Selling directly to consumers, prices can be kept down, and the team has refined operational procedures creating strong relationships with suppliers and manufacturers.

It recently launched its optical line and secured its Optical Dispenser Number so customers can claim on their health insurance.

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Sold over 9,000
pairs of sunglasses

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Loyal following of

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Revenue growth of 197%
in FY17

Traction to date has been strong and the brand has sold over 9,000 pairs of sunglasses in 56 countries, operated six pop-up stores and collaborated with two well-known brands, The Yatch Week and Man of Many, to create bestselling limited releases. It’s also featured in the likes of the Monocle, GQ, Vogue, Men’s Style, Men’s Health and Mr Porter as well as worn by Hollywood actor Liam Hemsworth.

Pacifico is undertaking an equity crowdfund so it’s loyal customers and followers can join this next growth phase as it expands into omni-channel retail, prescription eyewear and the US market.

What is equity crowdfunding?

Equity crowdfunding became accessible to all Australian's over the age of 18 in January 2018. It's a new way to invest that enables broad groups of investors (‘the crowd’) to fund early stage companies in return for equity. It helps these companies access the capital they require and gives investors a chance to invest in businesses they are passionate about. Retail investors can invest up to $10,000. Sophisticated investors are unlimited in their investment.

If you want to know more about equity crowdfunding, head to the Equitise FAQs page.

How to invest:

Before investing, you’ll need to create an account with Equitise and then, once logged in, please verify your identity. Both steps should only take a few minutes.

If you have questions along the way about investing or about the offer, please don’t hesitate to contact the friendly team at or instantly via the chat feature on the Equitise website.

Register your interest now.

Please consider the general risk warning and offer document (when it is available) before investing.