Viral Ventures

Expression of Interest

Unique venues, pop up bars and experiences that go viral.

You’ve been to the events, now own part of the company.

  • Type: Retail

A global experiential events and hospitality company that owns and operates some of the most exciting and fun brands in the entertainment space across Australia, New Zealand & the USA.

Viral Ventures

Viral Ventures is now accepting expressions of interest!

    What is Viral Ventures?

    Viral Ventures is a leading hospitality and pop up event company that has a portfolio of over 30 event brands hosting viral events, pop up bars and venues in over 35 cities across the world. The company is best known for its pop-up events such as The Brick Bar, The Alice, The Big Bake, Bumper Cars on Ice, Bed Cinema and Dining In The Dark. Viral Ventures also operates longer-term venues such as The Wonderland Bar in Potts Point & The Wizard’s Den across multiple cities nationwide.

    Viral Ventures uses media coverage and its social media presence to gain traction and advertise its unique upcoming events to drive high ticket sales. Viral Ventures bases its events around current trends to maximise hype and coverage. Each event is unique, allowing the company to capture extensive media attention and organic growth. Viral Ventures was able to effectively pivot into virtual events during the peak of the pandemic, in addition to continuing to open new venues globally. This allowed it to continue to thrive during one of the worst periods for events in history. With the pandemic coming to an end, the company is ready to aggressively grow its presence further across the globe.

    The company’s venues and events are unique; they provide something different, immersive and never seen before leading to huge media opportunities, ticket sales and engaged customers. 

    Viral Ventures Brand Portfolio

    The company operates over 30 brands and continues to develop and release new concepts regularly. Some of its most popular brands include:

    Investment Highlights

    1. Broad portfolio of much loved global event brands

      Based out of Australia, Viral Ventures has a portfolio of over 30 brands generating uniquely themed experiences to customers in over 35 cities worldwide. Each immersive brand is unique and generates a loyal and repeat following.

    2. Proven track record of event delivery

      In the past 3 years, Viral Ventures has sold over half a million tickets to more than 2,000 events across the globe. During the pandemic, we quickly pivoted and introduced new services including alcohol delivery combined with virtual events, and focused on hospitality markets that were still open.   

      We have opened multiple profitable venues in the last 12 months, and have a targeted pipeline of 19 new fixed venue openings, plus pop ups, over the next 24 months.

    3. Strong financial performance to date

      In the past 3.5 years, we have generated total revenues in excess of $22 million from over 500,000 tickets sold, sponsorships and food & beverage sales with strong profit margins from day one. Despite the pandemic, Viral Ventures is on track to hit $10 million for the 2021 calendar year.  

    4. Consumer preferences shifting to immersive event experiences

      Viral Ventures benefits from the growth of the “experience economy” - the shift in consumer spending on experiences rather than goods. This spending on experiences is growing 4x faster than spending on goods. 

      Driven by this, landlords are also looking to reinvent their tenant mix as traditional bricks and mortar retail declines. As an example, we formed a recent partnership with property group Mirvac, at the Big Bake venue at MetCentre in Sydney’s CBD.

    5. Entrepreneurial management team, with track record of exits

      Co-founders Aden and James have a combined three and half decades of experience between them in the events industry. Aden previously led one of the UK's largest travel and festival companies through funding on Dragon’s Den, the UK equivalent of Shark Tank, and through to exit. The founders are supported by a talented team of over two dozen people across three continents.

    6. Significant global marketing reach

      We have amassed a global network of over 2.5 million people with over a million subscribers to our regular newsletters. This extensive network, in addition to press and media contacts, allow us to validate potential events before generating virality and sales with minimal advertising spend.

    Market Opportunity

    There exists a substantial lack of innovation in the immersive and interactive events and hospitality space. Traditional venue opportunities are becoming outdated, particularly among younger consumers. Globally, there exists significant opportunity for events companies such as Viral Ventures to provide new and exciting experiences. There are few companies operating on the global scale that Viral Ventures has reached.

    According to research conducted by Eventbrite, one of the primary trends in the events industry is that fans expect more choices and personalised experiences. Consumers demand greater choice and variety, with expectations that events will more closely match their passions and pursuits. This suits Viral Ventures’ business model as a company that creates niche events that are directly targeted to suitable consumers. These events are particularly suited to the growing purchasing power of Millennials and Gen Z, generations that place a high value on experiential and immersive events.

    Expansion Plans

    With global lockdowns being lifted, Viral Ventures is primed to continue on its original growth trajectory and expand across further cities around the world. The company plans to grow into new markets while also increasing the volume of pop-up events in existing locations. New venues, events and partnerships will be key drivers of growth across the many brands.

     Viral Ventures is on track to achieve $10 million in revenue for the 2021 calendar year, and has already planned 350 pop-up events with over 100,000 tickets sold for the coming year. The company plans to open six more venues over the next 12 months. 

    Why Equity Crowdfunding?

    Viral Ventures is built around its customers and audience, underpinned by a loyal and substantial community of passionate event attendees. The company has chosen to raise capital through equity crowdfunding with Equitise to allow its customers to become shareholders in the business, helping to shape direction while allowing them to share in any success. This will in turn help the business to generate further virality by creating a highly engaged network of stakeholders to help propel the business forward.