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Goodments Invest in the stuff you give a stuff about. Changing the way a new generation invests money.
  • Environment and Clean Tech
  • Finance
  • Mobile Apps

Minimum subscription hit - More equity on offer.!

  • A$104,600


  • 104.6% funded

  • 19 days & 9 hours

    time left

  • 2.1% - 9.9%

    min - max equity offered

  • A$100,000.00 - A$500,000.00

    min - max investment sought

  • A$200.00

    min investment parcel

Donation Feature

Is the 0.5% donation on the value of all trades mandatory? Can an investor opt out? If no, does the investor get to claim a tax deduction for the donation, or does Goodments get this benefit?

Damien Leong posted on 18.04.2019

Hi Damien. Yes, the donation is part of our trading process so there is no opt - out. As we understand it, any tax deduction is claimable by Goodments but please check this with your own accountant.

Thomas Culver posted on 18.04.2019

Replied to Damien Leong

Preferenece shareholdings

Is it possible to have a worked example of the impact of the preferential shareholders non dilution clause for both the minimum and maximum capital raising amounts?

Andrew Rankin posted on 17.04.2019

Hi Andrew. Thanks for the email. The anti-dilution really only comes into play if Goodments issue Shares at a price less than that paid by the holder of Seed Preference Shares. This is not the case here as the share price has increased and will hopefully do so going forward. If the share price were to drop to below the purchase prices for the Seed Preference Share, and more shares were issued, then those shareholders would essentially be awarded more shares as compensation. You can see the method for calculating any anti-dilution in section 1.5 of the Constitution.

Thomas Culver posted on 18.04.2019

Replied to Andrew Rankin

Are customers restricted in what they can invest in

Are customers restricted to investing in only companies you deem ethical? Or are they still free to buy any US shares they wish through your platform?

Christopher Eng posted on 16.04.2019

Hi there. The beauty of our app and our future products is that we help each customer deem what is ethical to them. We then serve them matches that we think will align to what they are looking for. We also give access to our entire data based on investments so you can explore, learn and choose for yourself. Currently, you can access over 2,000 shares and funds.

Thomas Culver posted on 16.04.2019

Replied to Christopher Eng

  • > Offer Type: Australian Retail (CSF) Offer This offer is open to Retail and Wholesale/Sophisticated investors in Australia. Whilst in New Zealand the offer is open to Wholesale investors.
  • > Company: Goodments Pty Ltd Securities purchased are for direct equity in Goodments Pty Ltd.
  • > Security Type: Ordinary Shares
  • > Fees Paid by Issuer: 6.00% of funds raised Upon successful completion of this funding round a total of 6.00% of capital raised will be paid by the Issuer to Equitise.
  • > Cooling-Off Rights: 5 working days - Retail investors in Australia are able to withdraw their applications for securities with accordance to the Australian Crowd Source Funding (CSF) regulations. For more information please click on the link supplied.
    More Info
  • > Related Parties: None

More detailed information about this offer is contained in this Offer Document

Offer Document
Offer overview

The Company is offering 25,000 to 125,000 ordinary shares under the following terms:

1. Opening Shares Outstanding comprises 700,000 Ordinary shares and 439,991 Seed Preference shares. Seed Preference shares and Ordinary shares come with different shareholder rights. Please refer to the Company Constitution, which is available in the Documents tab of this deal room.

Executive summary



Goodments is the world's first investment app that matches people to individual investments based on their environmental, social and ethical values. Goodments' goal is to use the power of investment to shape a more sustainable future, by making it easy to support good business.

Unlike anyone else in the category, Goodments is for the ethically-minded, digitally empowered “keep cup” generation who want sustainable investing to be personalised, easy, low cost and transparent, as they strive to make money and do good.

Overall, companies invested in by Goodments' customers have outperformed the NASDAQ and the MSCI World Indexes while having a positive impact by reducing CO2 emissions, waste and consumption of non-renewable electricity.

With exciting early customer engagement, a highly experienced team, advisory board, global partners and strategic institutional support, Goodments is set to deliver on its ambitious business and impact goals.


Business model



The Goodments platform is personalised and simple to use:

  1. Personalise your investment preference - Choose what you want to support and what you'd rather avoid and the Goodments complex algorithm will match you to investments.

  2. See the data - Access financial and sustainability data to see an investment's true performance, as well as the real impact investments have made.

  3. Start investing - Invest in international companies and funds with as little as $5. 



A core part of Goodments' mission and appeal with customers is their commitment to impact. Goodments empowers customers to deliver impact by:

  • Reduction and avoidance of bad business practices, such as carbon emissions, tobacco, weapons, predatory lending and animal testing.

  • Investing into charity through direct donations supporting conservation, animal welfare and diversity.

  • Direct engagement with companies to change behaviours and output based on Goodments customers' action on where they have chosen to direct their wealth.



Goodments's core business is its investment platform, making it easy for a global audience of new and young people to make investments that align with their values. Goodments generates revenue through two product plans:

  1. Simple, transparent subscription plans ($13.99/month with full access unlimited trades; or $134.99/year with full access, unlimited trades)

  2. Pay as You Go options ($3 per trade, full access unlimited trading)

This revenue model enables Goodments to be hyper-competitive and offer the lowest trading cost in the Australian market.

Strategy & Vision


Goodments' growth stems from the execution of three key strategies: growth of the global investor community, partnerships, and the expansion of product and services.

- Global Investor Community

The business has planned a phased expansion to a new customer base by firstly on-boarding UK customers to the Australian business, followed by establishing a UK entity, and later establishing US entity. Goodments' plug & play approach to technology makes this transition simple and low cost.

- Partnerships

The business will develop product partnerships and affiliate relationships with values-aligned superannuation providers, managed funds providers and banking partners. Currently, the company has 2 revenue-generating affiliate relationships in proof of concept phase (a superannuation provider and one managed fund).

Goodments will also expand to offer white labelled share trading execution services to provide local brokers exposure to US markets.

- Products and Services

The business also plans to expand its product and service offerings to include:

  • Customer savings and roundup plans to encourage regular investing by customers and increase revenue opportunities for goodments.

  • Advisor services to support financial advisors and accountants with Goodments profiling data and research.

  • Goodments managed portfolios where customers can invest in diversified portfolios managed by the Goodments team.



Focusing broadly on two key customer cohorts and with the successful execution on product and marketing strategy, Goodments is targeting a market share of 10% in 4 years. The Australian market has demonstrated that it can support these businesses with Raiz (300K users), Simply Wall St (100K users) and Spaceship (raising $140M in FUM in a 6 month period).

The following defines the identified targeted user market for Australia and the UK:

Globally, there is a large and exciting opportunity with a total addressable market of $30B.



Goodments' primary subscriber acquisition channels are PR, customer education and customer advocacy.

Growth and customer acquisition is primarily driven through digital channels with support from a broader branding approach through traditional channels. Using data to personalise the user experience will drive growth and form a community of brand advocates central to their marketing strategy.

The business will continue operating in each of these channels, with a strong focus to remain on paid social where they have seen the best performance and increasing efficiency. The business is also seeking to introduce new channels including PR, partner channels and sponsored content to continue increasing reach.

Use of funds




The table below sets out the intended use of funds raised under this Offer based on the minimum and maximum subscription amounts (for further information please see section 3.2 of the Offer Document).

Financial summary

For a full breakdown of the financials for Goodments Pty Ltd please see section 2.11 of the Offer Document.

1. Current liabilities comprise general operating account, GST, income tax payable, PAYG withholdings payable, superannuation payable and wages payable.

2. Non-current liabilities include a Director's loan to the business. It is not the intention for funds raised to be used to repay the Director's loan.

Risks Facing the Business

The table below is a summary of the main risks facing the business. Please refer to section 2.14 of the Offer Document for a full breakdown.

Tracey Delprado

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Thomas Culver

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Emily Taylor

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Babar Ali

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Jye Beckett

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Goodments CSF Offer Document

This is the Goodments CSF Offer Document as at 25 March 2019.


The investors below have committed capital to the business in this funding round.

Gary So

2019-04-20 23:16:20

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Blake Davey

2019-04-20 08:09:40

See profile

2019-04-20 04:41:54

Vikas Chacko

2019-04-20 03:45:33

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Tom Rowe

2019-04-18 16:07:32

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Narelle Cook

2019-04-18 12:04:52

See profile

2019-04-18 11:51:25


2019-04-18 10:19:53


2019-04-17 21:24:40


2019-04-17 21:01:16

Robert Vergouw

2019-04-17 15:17:08

See profile
Amy Cocodis

2019-04-17 13:19:24

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Chels Kneale

2019-04-17 12:18:39

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2019-04-17 11:52:10

Noel Mathews

2019-04-17 08:36:06

See profile

2019-04-17 08:09:39


2019-04-17 07:24:43


2019-04-16 22:37:55

Zenna Nixon

2019-04-16 22:37:21

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Lisa Brincat

2019-04-16 21:44:20

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Henry Ng

2019-04-16 21:29:53

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Sean Hegarty

2019-04-16 19:29:06

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Praveen Reddy

2019-04-16 19:18:43

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2019-04-16 18:59:20

Hormazd Dastur

2019-04-16 17:22:24

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Peter Russell Harm

2019-04-16 17:15:47


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Ben Bucknell

2019-04-16 17:04:47

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2019-04-16 16:52:55

Sze Chun Chan

2019-04-16 15:44:40

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Mark Phelan

2019-04-16 15:20:24

See profile

2019-04-16 15:18:21


2019-04-16 15:10:32

Teck Chiun Law

2019-04-16 15:08:48

See profile

2019-04-16 15:03:42

Sajeev Gopalakrishnan

2019-04-16 15:00:11

General Manager at Pantheon Health Solutions

See profile

2019-04-16 14:51:42


2019-04-16 14:50:52

Melissa Murcott

2019-04-16 14:49:36

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2019-04-16 13:51:17

Charlotte Marshall

2019-04-15 13:52:07

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Ineffable Appreciation

2019-04-14 19:51:31

Guy Richards

2019-04-13 08:21:46

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Luanne Damiao

2019-04-12 23:11:13

See profile

2019-04-12 19:39:11

Paul Dwyer

2019-04-12 12:38:13

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Catherine Middleton

2019-04-12 12:36:46

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2019-04-12 12:34:35

Charith Seneviratne

2019-04-12 08:56:45

See profile

2019-04-11 18:59:14


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Bianca Harman

2019-04-11 18:19:43

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2019-04-11 17:50:44

Emily Bull

2019-04-11 12:21:06

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Benjamin Warren

2019-04-11 10:20:38

See profile

2019-04-11 08:05:45


2019-04-10 18:01:39


2019-04-10 17:59:42

Charles De Guzman

2019-04-10 13:58:17

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Brendan Moore

2019-04-10 12:25:44

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Penelope Andrews

2019-04-10 12:18:36

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Vince Marsh

2019-04-10 10:56:23

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Jack Bajic

2019-04-10 09:13:48

Enterprise Architect

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Jordan Belfort

2019-04-10 08:42:56


2019-04-10 07:41:25


2019-04-09 22:39:20

Stephen Breen

2019-04-09 22:01:34

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Aaron Lutze

2019-04-09 21:19:29

See profile

2019-04-09 20:06:35


2019-04-09 19:59:16


2019-04-09 19:43:20

Sef Kain

2019-04-09 16:42:18

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Nathan Billett

2019-04-09 15:00:59

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Tyson Powell

2019-04-09 14:56:02

See profile

2019-04-09 14:04:16


2019-04-09 14:03:58

Raffay Memon

2019-04-09 13:22:33

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Dukendra KC

2019-04-09 13:05:17

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Douglas Spiegelhauer

2019-04-09 12:52:46

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Alec Bramham

2019-04-09 12:50:53

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2019-04-03 18:46:50

Warick Delprado

2019-03-31 19:57:43

Lan Huang

2019-03-30 15:52:39

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Harry Kane

2019-03-29 06:25:13

Parth Gulati

2019-03-27 21:29:35

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Matthew Delprado

2019-03-26 13:44:03

See profile

2019-03-26 10:43:51

Thomas Culver

2019-03-26 09:56:43

Director, CEO and Co-Founder

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