6.9% - 10.0%
min - max equity offered
NZ$100,500.00 - NZ$150,000.00
min - max investment sought
min investment parcel
I am confused with what appear conflicting statements in the financials presented.
"Based on a very conservative 100k subscribers (of a 2.5b global cricket fan base), behindtheseams.tv is expected to achieve an net profit position of ~NZ$230k by Dec 2017, and just under NZ$1m net profit in full year 2018." This is from the market overview section and I think from memory in the IM document.
But on the Offer Overview page the 2017 accounts show a loss, $129k and a small profit of only $45k in 2018. Can you explain what the difference?
Also in the table on the overview page the following "*March 2018 to January 2019" is a note to the financials. Why is the 2019 forecast numbers only presented for 10 months.
Thanks for raising this. The IM and raise overview were written in July, with a planned October India launch, which was delayed to next week due to availability of the player talent we wanted to film. We've since recorded interviews with Sachin Tendulkar, Rohit Sharma, Hardkik Pandya and more ready for our India engagement. Our 2018 fun year net profit forecast, based on gaining and retaining a 100k subscriber base, is around NZ$3m. a 100k subscriber base would also place the company value at around US$10m.
Replied to Ralph Shale
Hello, I would like to know how ‘Behind the Seams’ proposes to sanction & protect video content to a subscriber. What’s to stop them posting it online through YouTube & Facebook
Hi, we have trademarked BehindTheSeams.TV globally and copyright each interview. We also use a secure broadcast platform that protects against duplication of the video. That's not to say someone with a camera filming the broadcast won't be able to replicate, and these will be pursued through legal action as required.
Replied to Craig beardsley
Cricket is the world’s second most popular sport, with over 2.5bn* fans globally; with more than 500m** of these fans known to be online.
India is the world’s largest cricket media consumption market, followed by the USA (which has over 2m registered cricket players). Large cricket content markets also exist in the UK, Australia and the remainder of South Asia.
An initial survey of 5000 CricHQ users globally elicited 408 responses with over half of respondents noting they would pay a US$2 per month subscription fee for this content. Extrapolated over the known 500m online fans globally, behindtheseams.tv could realistically anticipate a subscription base of over 20 million customers.
First year targets have been set at 100k monthly subscribers to provide investors with a one year RoI. Only 35k monthly subscribers are required to reach breakeven.
The concept of BehindTheSeams.TV is to take fans into the personal lives, thoughts and routines of the players they watch each week.
Mainstream media provide match analysis, analysis of player performance and integrated stats, but rarely do they have the time, skills or access to delve deeper into what players do to perform at the top level.
BTS interviewers are also able to utilise their unique access and intimate relationships with the top cricketers to elicit unique stories and insights into historic cricket moments that fans will likely not have heard anywhere else. It’s like being a fly on the wall at player to player after match chats.
No one else is doing what BTS plan to do, with the nearest being the following cricket related sites:
- ESPN CricInfo: Match reviews, player profiles and statistics, as well as match related video and written articles
- CricBuzz: India focussed match reviews, player profiles and statistics, as well as match related video and written articles.
- Wisden: ‘The old man of cricket’, with match reviews, statistics and in-depth articles on all aspects of the game.
- All Out Cricket: UK magazine covering cricket from grassroots to Tests, with in depth written articles and short videos.
- Unscriptd: Online selfie videos from world sport stars.
Based on a very conservative 100k subscribers (of a 2.5b global cricket fan base), behindtheseams.tv is expected to achieve an net profit position of ~NZ$230k by Dec 2017, and just under NZ$1m net profit in full year 2018.
It is expected these forecast net profits, from Dec 2018, will be available for dividend payment in the January immediately following year end. Using methodology from FE International, the value of similar media and social network businesses is calculated at between US$100 and US$250 per user.
Based on the year one target of 100k subscribers/users, behindtheseams.tv would be valued at between US$10m and US$25m, while 20 million subscribers would provide a company valuation at between US$2b and US$10b. Using a more traditional revenue multiplier methodology, 100k subscribers (at US$1.99/mth) would provide a company valuation at US$16.7m, and 20 million subscribers would provide a valuation of US$3.34b.
The investors below have committed capital to the business in this funding round.