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AgUnity Multi award-winning Australian tech company providing a digital platform to enable growth in developing nations.
  • Environment and Clean Tech
  • Finance
  • Internet Business
  • Mobile Apps
  • Agriculture
  • A$181,000


  • 72.4% funded

  • 7 days & 7 hours

    time left

  • 2.5% - 11.4%

    min - max equity offered

  • A$250,000 - A$1,250,000

    min - max investment sought

  • A$250

    min investment parcel

New customer Acquisation & Margins .

How big is the customer base today and what % market share you looking in these regions to come to profit. What is % of margins from each customer. Thanks.

Jogeshwar Preet Singh Kuckreja posted on 06.12.2019

Due to the markets we operate in our model is very different to the normal app user one, let me explain as best I can.

We have two sides to our market,
a) the Users (Farmers and Fisherfolk) who benefit and in the long term pay subscription and transaction fees
b) the beneficiaries (NGO's banks, commodity buyers) who subsidize or pay us to provide the phones and service to users.

So unlike companies that deploy an app, or sell software and collect fees we don's really have a margin per customer or are reliant on a % market share. We simply select the projects where most of our costs are covered one way or the other.

So for the next few years the majority of revenue comes from B, these projects are nominally profitable and build up the user base at little or no cost to us or the Farmers.

As the user numbers build up into the 10's of thousands (a few of the 2020 projects are that size) then the direct revenue (transaction and subscription fees) become more significant and in a few years they become larger than the revenue from B.

This is explained in more detail in pages 29 to 31 of the offer document.

Hope that helps,

David Davies posted on 06.12.2019

Replied to Jogeshwar Preet Singh Kuckreja


What countries are you focusing on at the moment ? What is the size of your market

Nidhi Srinivas posted on 05.12.2019

Oh and we have a great video coming out in about a week showing our teams in the field working with the farmers in all those locations... stay tuned ;-)

David Davies posted on 05.12.2019

Replied to Nidhi Srinivas

Our live projects are in Papua New Guinea, Ethiopia, Sierra Leone and Trinidad, we are also in the advanced stages of preparing a roll out Indonesia but don't yet have a partner willing to fund it.

We have partners in Philippines, Bhutan and Mali for whom we are preparing a white labelled version. There are at least 20 other potential projects in different countries that we don't have capacity for at this time, and that's the whole reason we are raising investment. We keep needing to say no to great projects.

The total addressable market (TAM) just in those 8 countries is over 120 Million smallholder farmers, The global TAM is over half a billion, World Food Programme, who is our partner on the Ethiopia project have a reach of over 90 Million globally.

David Davies posted on 05.12.2019

Replied to Nidhi Srinivas


Will you offer a dividend reinvestment plan?

Stephen Reid posted on 29.11.2019

Hi Stephen,

Thank you for the question its a bit of a long answer, the short answer is highly likely Yes when it is the appropriate time.

However, AgUnity is growing in a massive largely untapped market sector (often referred to as TAM - Total Addressable Market) the TAM in our case is billions of users.
In such a situation when a company is successful and growing it is normal to reinvest profits to grow markets or enter into new markets, expanding the market opportunity rather than retaining profits and paying dividends. This market growth normally increases the company share value (at least proportionally, often much more) for the next investment round.

This has what has happened so far, every time we raised investment it was at a progressively higher value, and I hope to continue that for a few years until we are a good candidate for becoming a publicly listed company.

We presently have well over 20 potential partners in different countries that would work with us to roll out tomorrow if we had the bandwidth to support them, and I see no reason that the pipeline of opportunities wont keep growing for many years.

Therefore we will keep focusing on growth and increasing the share value for a few years at least. This is similar strategy to what companies like Google, Uber and Netflix followed for many years.

If we do reach a point of paying dividends which would probably be after a public listing, then I see no reason why we would not create a reinvestment plan, however that is a decision which we would at the appropriate time take to the board and possibly a shareholder meeting.

Hope that's helpful and we've love to have you as part of AgUnity,


David Davies posted on 01.12.2019

Replied to Stephen Reid

  • > Offer Type: Australian Retail (CSF) Offer This offer is open to Retail and Wholesale/Sophisticated investors in Australia. Whilst in New Zealand the offer is open to Wholesale investors.
  • > Company: AgUnity Pty Ltd Securities purchased are for direct equity in AgUnity Pty Ltd.
  • > Security Type: Ordinary Shares
  • > Fees Paid by Issuer: 6.50% of funds raised Upon successful completion of this funding round a total of 6.50% of capital raised will be paid by the Issuer to Equitise.
  • > Cooling-Off Rights: 5 working days - Retail investors in Australia are able to withdraw their applications for securities with accordance to the Australian Crowd Source Funding (CSF) regulations. For more information please click on the link supplied.
    More Info
  • > Related Parties: None

More detailed information about this offer is contained in this Offer Document

Offer Document
Offer overview

The Company AgUnity Pty Ltd trading as AgUnity is offering 250,000 to 1,250,000 shares under the following terms:

*The Company currently has 970,900 Options available to be issued. Please see section 2.12 of the Offer Document for further information

Executive summary


AgUnity is a technology platform that provides people living and working in developing countries with practical and accessible tools to communicate with each other and manage an ethical, accountable means of trade.

AgUnity first designed a solution that dealt with the immediate issues of a lack of trust by enabling secure, immutable peer-to-peer transactions. Progressively, we evolved beyond recording basic farm and industry records to the current AgUnity v3 App and ‘Axsari OS’ platform. The combination of these platforms allows for the deployment of hundreds of other applets, where companies can build on top of the technology and services of the platform (a “Super App” ecosystem).



For more information please see section 2.4 of the Offer Document.


Business model

AgUnity operates a multi-faceted business model. Larger development contract fees come from the corporations and organisations working with those in need of AgUnity's technology ecosystem. Future revenue opportunities exist in the white-labelling of the product.  

For more information please see section 2.6.1 of the Offer Document.

Key Achievements to Date


Strategy & Vision


AgUnity takes a hands-on approach with all new clients, prioritising user-experience and accessibility. Our growth stems from our ability to provide solutions that other organisations simply cannot. As the application evolves and we gain further exposure, AgUnity expects to access an increasing range of markets and key clients to drive growth.


AgUnity believe in best of breed technology, and while there are many areas where we feel we need to develop our own solutions, we have no problems partnering with other companies where they can add value to our platform. We thread a careful middle path between using the latest technology and using proven technologies. 


AgUnity leverages DLT to ensure that once transactions are recorded they can’t be tampered with. AgUnity is DLT agnostic, however has minimum requirements of: low transaction costs; minimal environmental impact; flexible data storage; and scalability.


AgUnity intends to continue to invest heavily in the development and evolution of the Super App ecosystem. As the app's functionality grows, AgUnity will be able to take on more clients and tackle more issues. Below is a summary of our intended product roadmap. 

For more information on Business Strategy please see section 2.7 of the Offer Document.

Use of funds

The table below sets out the intended use of funds raised under this Offer based on the minimum and maximum subscription amounts (for further information please see section 3.3 of the Offer Document).

Financial summary

For a full breakdown of the financials for AgUnity Pty Ltd Ltd please see section 2.14 of the Offer Document. 

Risks Facing the Business

The table below is a summary of the main risks facing the business. Please refer to section 2.17 of the Offer Document for a full breakdown.

David Davies

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Neville Wood

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Angus Keck

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Stefan Barrett

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Petra Schneider

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Keith Nielsen

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Santi Evelyna Lumban Gaol

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AgUnity Offer Document

This is the AgUnity CSF Offer Document as at 5 November 2019.


The investors below have committed capital to the business in this funding round.

chakravarthi palla srinivas

2019-12-12 00:11:59

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Anthony Philip Nocom

2019-12-10 19:04:22

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Thomas Lawrence

2019-12-10 17:39:48

See profile

2019-12-09 11:06:00


2019-12-06 17:31:47

Brett O'Connor

2019-12-06 16:26:19

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David Johnson

2019-12-06 13:22:14

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Sameera Ratnaweera

2019-12-06 10:15:02

See profile

2019-12-06 09:43:02


2019-12-06 08:49:49

Franceleen Entena

2019-12-05 21:43:22

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2019-12-05 13:52:14

Ramprasad Govindasamy

2019-12-05 09:41:04

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Najmul Qureshi

2019-12-05 08:30:18

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2019-12-05 08:17:09

Timothy Le Heron

2019-12-05 07:36:19

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2019-12-04 21:15:32

Samantha Wijesinha

2019-12-04 20:23:03

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Wee Ming Ng

2019-12-04 19:25:10

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David Mitchell

2019-12-04 16:04:33

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2019-12-04 15:40:15


2019-12-04 15:38:34

Adriel Mirto

2019-12-03 20:54:01

Executive Director

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2019-12-01 19:23:57

Kelly Staker

2019-12-01 18:17:09

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Russell Byers

2019-12-01 16:06:58

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ken matheson

2019-12-01 10:14:53

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Carolin Darmanin

2019-11-30 23:00:37

Michael McKay

2019-11-30 16:19:15

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Praveen Reddy

2019-11-29 20:12:19

See profile

2019-11-29 16:26:01


2019-11-29 16:15:23

Liam Lorigan

2019-11-29 15:35:47

Technology Sales

See profile

2019-11-29 14:01:22

Shaun McCallum-Edwards

2019-11-29 12:45:21


See profile

2019-11-29 12:36:50

Jacquelyn Codd

2019-11-29 12:13:59

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Thomas van Veghel

2019-11-29 11:42:40

See profile
Jeremy & Deborah Harris

2019-11-25 13:11:22

K Wilson

2019-11-12 09:07:21

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