Qubix

PublicRetail
Offer Live
  • Type: Retail
  • Total Round Size (min): AUD$150,000
  • Total Round Size (max): AUD$500,000
  • Price per share: A$4.03

Qubix is a frictionless cryptocurrency investment app that empowers its users to invest in some of the best cryptos available through pre-set mixes and accessible investment.

Offer Live

Qubix

Qubix is now accepting investments!

  • Company
    : Amalagam Holdings Pty Ltd trading as Qubix Money
  • Fees Paid by Issuer
    : 7.50% of funds raised
  • Cooling-Off Rights
    : 5 working days
  • Minimum Parcel Size
    : $250

Offer Overview

What is Qubix?

Qubix is a frictionless cryptocurrency investment app that empowers its users to invest in some of the best cryptos available. Qubix provides easy to digest information and offers a variety of pre-set mixes to take the guess work out of investing.

Rather than a trading platform where individuals try to beat the market, Qubix is focused on long-term sustainable investing strategies. Regular investment is a proven approach in building wealth and benefiting from asset growth. Qubix is bridging the gap between this school of thought, and the exciting and rapidly growing area of cryptocurrency.

Investment Highlights

  1. Concept Validation Complete

    100% of participants involved in a professionally conducted concept validation said they would use Qubix.

  2. Industry Growth Synergies

    Qubix benefits from synergies across two exciting industry areas, as both a regular investment and wealth building platform and as a cryptocurrency venture.

  3. Ecosystem in Place

    Qubix has secured an Australian payment merchant partner to allow users to set up recurring investments with a debit card. The company is focused on securing future ecosystem partners as required.

  4. Market Ready Product

    The Qubix investment platform is ready for market, having been rigorously developed and tested over the 8 months. The company is now ready to go to market and grow.

  5. Funding Secured to Date

    Qubix has already secured over $260k in pre-seed funding, including $150k prior to this round on equivalent terms. Over $700k of capital and sweat equity has been invested to date.

  6. Strategic Partners

    Qubix has partnered with growth agency DIJGTAL for the development, go to market and growth of the platform. DIJGTAL has a large shareholding in the business and intends to continue its involvement in the business.

The Problem

Despite growing interest and widespread adoption, crypto investing remains complex and often overwhelming. Knowledge about crypto and the act of investing take a significant amount of time to understand, relative to traditional financial assets.

Owing to the youth of the area, many prospective investors simply lack basic understanding of the asset class and how to invest. This can lead to costly mistakes and poor asset allocation fuelled by a fear of missing out on hot trends. Investors are pushed into focusing on short term day trading with little knowledge and extreme disadvantages to professional investors and market makers, rather than long term sustainable horizons.

The value of certain assets such as a single Bitcoin, in addition to a wide spectrum of platforms and methods, lead to frictions in the investment process. This results in investors thinking they need large sums of money to invest, combined with limited consumer confidence.

Investing methods are also inefficient, with invasive and tedious onboarding processes combined with time consuming bank transactions through untrustworthy third party applications.

The Qubix Solution

Qubix was engineered with a central focus on resolving these exact issues. The team has validated the product with user testing in order to address key pain points and ensure the platform takes a user-centric approach.

Simple

Qubix simplifies complex crypto definitions and provides relevant but easy to digest chunks of information. This ensures the platform is accessible by all tiers of investors, from experienced crypto traders to uninitiated newcomers.

Easy to Use

The Qubix platform is easy to use, providing pre-set mixes of a wide variety of prime cryptocurrencies to help users start their journeys.

Accessible

Qubix allows accessible investment through recurring transactions from as little as $9. This creates a sustainable investment strategy that promotes saving and wealth building.

Fast

Onboarding to get started is quick and easy, with no requirements to take and upload photos of yourself or sensitive documents. Qubix can onboard 70% of users through trusted partners without collecting any form of ID.

The Market Landscape

Cryptocurrency is experiencing a more sustained growth period than in the past, reflecting an increasing degree of widespread and institutional adoption. While the industry remains young and with immense growth potential, it is gradually being integrated into the mainstream, having grown to $1.5 trillion. Blockchain and crypto functionalities are being utilised by more organisations every day.

As a result, crypto investment itself and the platforms that facilitate it are on the rise. The majority of companies being formed revolve around crypto exchanges, rather than recurring investment platforms.

Qubix was built based on direct feedback from comprehensive market research. As a result, it will focus on accessibility and sustainability, in order to differentiate itself from the pack. Pre-set mixes of a wide variety of cryptocurrencies creates interest for both new and experienced investors, with the platform offering investment options beyond just Bitcoin and Ethereum.

Growth Strategy

With its technology developed and tested, Qubix is ready to launch to its market and focus on growth.

Go-to-Market

Qubix plans to implement a two-phase approach as it launches.

Awareness

Initially, the company will focus on a broad and aggressive awareness strategy to educate its customers, build trust and establish itself as the market leader. Micro-investing in cryptocurrency will need to be introduced to the market in an accessible and attractive fashion.

Acquisition

Qubix will then switch to an acquisition drive, to look to scale the number of active users and maximise its reach. The company intends to execute highly targeted digital campaigns, leveraging data insights to influence future campaigns and activity.

Growth

Over the longer-term, Qubix will focus on sustainable growth across Australia and into wider markets. The company will continue to develop its platform, introducing new features to access new revenue streams while increasing customer utility.

With the theme of growing everyday Australian financial wellbeing, Qubix will look to develop and integrate additional features such as Decentralised Finance (DeFi) savings, smart money and fractional shares.

Why Equity Crowdfunding?

With cryptocurrency acting as a worldwide disruptor in the finance industry, Qubix believes it only makes sense to raise capital in a similar fashion, harnessing the power of the crowd through a decentralised platform.

Qubix wants to allow all Australians to invest in crypto, and accordingly wants to also give them the chance to invest and share in any future success.

The company will use funds raised to drive an aggressive marketing strategy, in addition to continuing to improve the platform and its features.

Key Team Members

Team Member

Nayef Dagher

Co-Founder and Managing Director

Nayef has been actively involved in the crypto industry since 2014, seeing early on the potential for crypto currencies to disrupt markets in the future. He has spent the last few years developing relationships between banks and clients on a range of commercial opportunities. Nayef has been developing a large network of reliable contacts in the financial services and cryptocurrency industries to support Qubix. As Co-Founder and Managing Director of Qubix, Nayef is involved with the overall strategic direction and growth of the Company.

Team Member

Mark Nickson

Managing Partner at DIJGTAL

Mark is the Co-Founder of DIJGTAL, a multinational design, experience and marketing agency. He has more than 20 years of experience crafting innovative and immersive product design solutions. He specialises in UX design, but also has years of experience assisting businesses analyse consumer data to better understand their habits. Mark always aims to cater to consumers, allowing him to develop value to businesses and the customers they work with. Mark applies this to his own company, DIJGTAL, where he focuses on innovative design and marketing solutions to deliver value to corporate partners and early stage start-ups.

Mark’s role at Qubix as a director is to ensure the application is presented and designed to the standards of tier 1 fintech apps. Mark is also involved with all key decisions.

Team Member

Ross Churchill

Managing Partner at DIJGTAL

Ross is the Co-Founder of DIGITAL, a multinational design, experience and marketing agency. Over the last 15 years, Ross has used his speciality to help businesses build their brand and position them to become industry leaders . Ross specialises in direct to consumer interfaces which allows businesses to correlate the data collected and use it to retarget suitable customers delivering long term growth. Ross has also used his personal experiences to grow DIJGTAL from an idea into a recognised marketing agency with offices in Sydney, LA and Vancouver.

Ross’s role at Qubix is to leverage his comprehensive GTM and customer acquisition experience to lead and make decisions around the best way to scale our users.

Team Member

Charlie Sara

Finance Director at DIJGTAL

Charlie has spent over 20 years working in the financial services industry, with the last 8 years focused on finance in the digital space. Charlie has a diversified skill set, and has worked in chartered accounting, hedge funds and wealth management. Charlie started his career in London where he was a chartered accountant focused on catering to high-net-worth clients. He then pivoted to Egerton Capital, a hedge fund with over $7 billion of assets under management. After this, Charlie shifted his focus to fintech joining E*TRADE as a finance manager. It was at this point where he realised the future of the finance industry is going digital which eventually led him to DIJGTAL as Finance Director. Charlie now brings his experience to assist start-ups such as Qubix to disrupt industries.

Charlie's Role at Qubix is to help with cash flow management, prepare financials and ensure all financial decisions are conducted in a tax efficient manner.

Team Member

Elias Elagha

Operations Director at Qubix

Elias has over 5 years experience working in the finance industry, with experience in building developing and managing teams. He has a strong understanding of the cryptocurrency landscape and has developing relationships in the crypto industry for the last 3 years. Elias has a strong understanding of AML/CTF as he comes from a highly regulated consumer finance industry. Elias’s responsibility at Qubix will be to support the day to day operations of the business and manage the operations model.

Team Member

Ethan Mallam

Creative Manager at DIJGTAL

Responsible for driving the creative design aspects of a company's projects, ensuring that every interaction the client has with an application, captures their full attention. Over 4 years’ experience as a creative, recently being promoted as creative manager. For Qubix, Ethan is in charge of creative design, for future concepts and innovation of the application, including colour palettes to maximise impressions on any content published so the app looks futuristic for the modern crypto buyer.

Team Member

Jack Bennett

Experience Design Manager at DIJGTAL

Has been in the industry for over 5 years, who just recently got promoted to a Manager role. Responsible for overseeing UX and UI developments and teams, along with creating proposals and product strategy.

Jack is in charge of streamlining user experience, including functionality and strategy for current and further Innovations for Qubix. Also, the implementation of core functions of the project with all other design layouts.

Team Member

Will Turner

Director, Digital Production and Operations at DIJGTAL

With over 12 years of experience in UX, UI and design along with being project lead on applications. Responsible for gathering key data and analysing it to come up with strategies to ensure every client interaction with an application, is the best possible. Many years of Experience with e-commerce projects and apps.

Will is the Qubix project manager, ensuring updates are on schedule whilst managing all stages of development, including identifying any improvements and imperfections.

Team Member

Tania Di Stefano

Experience Strategy Director at DIJGTAL

Over 13 years of experience as a content strategist with a focus on customer experience and user experience, digital marketing strategy, persona profiling, editing and copywriting, inbound/content/social media marketing, website builds, SEO and PPC. With a focus on performance driven marketing strategies, to ensure that a company’s project reaches their target demographic with the right messages.

Tania is in charge of social/communication and media strategy for the Qubix, ensuring further expansive media strategies are mapped out and implemented for all stages of the roadmap.

Historical Financials

For more information please see section 2.12 of the Offer Document.

Use of Funds

For more information please see section 3.2 of the Offer Document.

Key Risks Facing the Business

Volatility Risk

The Company faces risks from the relative volatility of cryptocurrency assets. Significant negative periods could hurt the Company’s image given investor funds will be affected.

Market Risk

The Company is exposed to risk in its go-to-market launch and may face unexpectedly low levels of interest in the application.

Technology Risk

Qubix relies on its technology backend. If the Company were to have key technology infrastructure fail, even temporarily, it may harm user trust levels and user experiences.

Competition Risk

The Company is entering a competitive area of the market for both crypto startups and investing platforms. Activity of key competitors may undermine the Company’s potential market share.

Key Personnel Risk

Qubix relies on a number of key individuals to run and grow the business. If any of these individuals were to leave, it may harm the Company’s ability to meet its objectives.

Funding Risk

Qubix is currently raising capital to meet its objectives and continue to grow. It will still require future capital raisings to continue to grow, and failure to secure sufficient funding may hinder its ability to do so.

COVID-19 Risk

Qubix faces an inherent risk with the recent COVID-19 pandemic as all other businesses. Additional lockdowns or periods of uncertainty may harm consumer sentiment and result in a lack of user uptake.

Regulatory Risk

Qubix is operating in the new and fast moving area of cryptocurrency. While the Company complies with current regulation, there is a risk that the regulatory environment shifts and requires Qubix to gain new licencing or accreditation to continue to operate. Failure to do so may harm the business's ability to operate or expand into new product lines.

Australian Corporations Regulations - Warning Statement About Equity Crowdfunding

Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.