Expression of Interest

Australia’s first personal finance app where you can earn money.

Connecting businesses to consumers like never before.

New dealCloses: 23d, 13h, 26m and 44s
  • Type: Retail

Australia’s first personal finance app where you can earn money. Connecting businesses to consumers like never before.


Register your interest for this equity crowdfunding offer to get exclusive access when it goes live!

    What is Humaniti?

    Humaniti is Australia’s first free personal finance app where people can earn money. Members can securely link all their accounts to see a complete financial summary in one place, along with insights to help them budget better. They can also answer short surveys and polls to earn extra cash every month.

    On the back-end, Humaniti generates revenue by connecting companies with accurate and affordable consumer data to help them make market-driven decisions. With the ability to conduct research on the platform, survey results can be seamlessly integrated with high quality behavioural data to provide marketers with the “holy grail” of consumer insight. All data is de-identified, fully permission based, privacy compliant and updated daily.

    "This is a fantastic secure tool where it’s possible to track bank balances, superannuation balances loyalty balances and much more with one login. I wasn’t aware anything like this existed and everyone should have access to this one stop shop. I love it."

    Kevin - 62 (WA),

    Key achievements to date

    1. Innovative Tech Venture

      Humaniti has built a next generation consumer data platform that utilises enterprise grade technology solutions with best in class privacy measures.

    2. Linked To Over 220 Institutions

      The Humaniti platform links to over 220 financial institutions including banks, superannuation funds, share trading platforms and more.

    3. Rapid Membership Growth

      Humaniti already has over 10,000 happy customers, with this number growing every day, supported by Australia’s largest media partners.

    4. Transactions Categorised At Scale

      The platform has already captured and organised over 15 million transactions ($4.6 billion) across more than 2,000 merchants.

    5. Raised $5.2m Over 3 Years

      Investors include Founders, VC Firms, Media Agencies, HNWs, CEOs and Business Owners. This investment opportunity is on the same terms as existing shareholders.

    6. Major Media Partners

      Significant equity investment by ScaleUp Media Fund (News Corp, Network Ten, Nova, Foxtel, REA Group) to drive brand awareness and member acquisition over the next 2 years.

    Innovative technology

    For Australian businesses, Humaniti offers an affordable, next generation data platform that provides user friendly outputs using independent, accurate, granular, behavioural consumer data, which is updated daily, and can be seamlessly connected with research data.

    In their commitment to protecting member privacy, Humaniti employs the latest SSL encryption technology and firewalls and have partnered with external security experts. To ensure full compliance with the Australian Privacy Act, Humaniti de-identifies all data, does not store login details and will never sell or market anything to its members.

    "Humaniti opens up new possibilities in understanding our customers and competitors. It gives us real data in real time and the ability to engage with different segments when we want."

    Chief Marketing Officer - Utility,

    A belief that everyone must benefit

    Humaniti was founded in Australia by a team of experts who have a firm belief that “everyone must benefit”.

    Members benefit by receiving a free dashboard and tools to help their ongoing financial wellbeing. They also earn real money when they engage in surveys.

    Companies benefit by having access to a far more accurate and cost effective microcosm of Australia – how people behave and what they think.

    The broader world benefits because whenever members earn money doing surveys, Humaniti donates an additional 10% to charity. For the past year they have been focussed on those affected by drought, bushfire disaster relief, and Leukodystrophy Australia.

    Also, every time someone responds to a one-question poll, Humaniti purifies 4 litres of drinking water through UNICEF. They have already purified over 1,000,000 litres!

    Why equity crowdfunding?

    Humaniti is designed to help all Australians, no matter what their stage in life. Our success is built around our members using Humaniti to take control of their finances, and being rewarded properly when they share their opinion.  It is a natural extension to give our members and the wider community an opportunity to own part of our success and share in the rewards as we grow. 

    Humaniti have clear plans for international expansion and our platform enables us to do that quickly when we are ready. Australia is just the first important stage of our journey.

    Australian Corporations Regulations - Warning Statement About Equity Crowdfunding

    Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

    You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

    Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

    Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

    There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.

    Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.