Deckee’s success in Australia so far is only scratching the surface of our addressable market opportunity globally, and we are now primed to grow our presence overseas with a particular focus on the United States.

Since the first release of the Deckee mobile app in 2018 in Australia, Deckee has been adopted as the official and endorsed app by three state governments. These relationships have also been commercial in nature, providing early validation of our platform and solutions to assist public safety on the water.

As we continue striving to ensure boaters are safe and informed on the water through our technology and research and development, access to products and services will be introduced to users through our innovative in-app marketplace, going beyond traditional digital marketing into a world of Embedded Experiences.

Deckee will continually look for value-accretive acquisition opportunities in the industry that expand our community network and data, or unlock additional revenue streams. We have made our first acquisition of Fishraider.com.au, Australia’s #1 online community of fishing enthusiasts visited by over 850,000 anglers every year.

Our product and development is guided by seven key metrics: Leads, Conversion rates, average sales, profit margin, repeat sales, referrals per user, and lifetime of doing business with Deckee. Every strategic step we take is measured on its ability to create value, with each metric multiplying the effects of the others to create exponential growth.

As our business grows, our brand reputation, team and culture underpin the sustainability of our results. Our operations plan ensures we have the right leadership, values and cultural elements in place at every progressing phase of our business growth.

There are a variety of boating apps available on the market that cater to different user needs and geographies. Deckee has a relatively unique business model compared to others, but could lose market share if more players in the market took the same approach. We’ve reduced this risk by keeping our IP and algorithms private, maintaining our free market positioning, and securing an increasing number of industry partners that build our distribution and defensibility.

Due to significant and necessary investment made in building our proprietary technology over the past few years, Deckee has relied on external investors and R&D Tax Financing to fund our operations to date. With this foundational work completed our business strategy is now evolving to ensure sustainability, and Deckee intends to use the funds of this capital raise to activate new revenue streams and scale our sales and marketing operations in the US and Australian markets. Should the total amount not be raised, it is likely that Deckee will be unable to generate revenues at the same velocity as it would if it had raised the maximum funding amount.

Deckee has a number of key team members integral to the running and growth of the business. If one or more of these individuals were to leave the business, failure to replace them adequately may harm company objectives. We have mitigation measures in place for this risk such as an Employee Share Option Plan, and an Operational Excellence methodology that systemises operations so that the business does not totally rely on key people.

Whilst Deckee has generated a substantial amount of revenues since the company’s inception, we are still in the “early adopter” phase of commercialization due to the innovative nature of our business model, and it is a possibility that the market for our products may not mature on a reasonable time horizon. Our strategy addresses this risk by building multiple pillars of revenue, leveraging easily accepted products as a foundation to introduce our more innovative solutions