Bunjie
Bunjie
This offer to invest in Bunjie Holdings Pty Ltd is exclusively open to wholesale, sophisticated and accredited investors.
All investments below $100,000 will be held through the Equitise Nominee.
The Equitise Nominee is a Bare Trust structure that holds securities on behalf of the investor. The Nominee is in place to handle administrative responsibilities on behalf of the company and to limit total shareholder numbers. Investors are entitled to the same rights as they would directly on the share register. More information can be found in the Investment Agreement, accessible at the final stage of investing.
All Investments above $100,000 will have a direct shareholding in the Company.
- Security Type: Equity (Ordinary Shares)
- Minimum Investment: $20,000
- Pre-Money Valuation: $21,000,000
- Maximum Subscription: $3,000,000
Key Documents
Company Overview
Meet Bunjie, the Sydney-born brand transforming the world of baby skincare with a revolutionary new way to take care of baby’s skin!
Backed by one of health’s biggest areas of promise – the human microbiome, we’re on a mission to help solve the global epidemic of skin problems that over 70% of babies currently face by putting an end to the use of junk-filled baby skincare.
Bunjie is one of the world’s first baby skincare brands dedicated to the health of the skin microbiome from birth. Powered by unique prebiotic and probiotic innovation and 100% toxin-free formulas, Bunjie is designed to help set a baby’s skin health up for life. It’s plant-based, science-packed, parent-proofed, and made right here in Australia!
Founded in 2020 by Vikki Maroulis and Lianne Keymer, Bunjie is now one of Australia’s fastest growing omni-channel baby skincare brands and was recognised in 2021 as one the most innovative baby personal care launches globally by Mintel- a first for an Australian brand on the world skincare stage.
We’re raising funds to unlock our next exciting growth phase, fuel product range expansion and capitalise on new markets which will see Bunjie scale to over 20million in revenue by FY25, across 5 global regions and in the hands of millions of parents across the world.
Investment Highlights
- Born to innovate
The microbiome skincare market is one of the fastest growing segments in the skincare industry and the biggest driver in the growth of science-based skincare products.
Bunjie is leading the charge in this category with first-to-market innovation and unrivalled microbiome focused products designed to improve the health of baby’s skin from birth.
With the broader market for human microbiome products forecast to grow at a 22.2% CAGR to $2.92Bn by 2028, Bunjie is perfectly positioned to capitalise on the rapidly growing consumer demand.
- Driven by the power of omni-channel retail
Bunjie has built a successful omni-channel business model, proven to acquire and retain customers at scale here in Australia. This powerful online (direct to consumer) and offline (pharmacy/ grocery) retail synergy delivers new and incremental revenue channels and empowers customers to shop whenever and however they choose. It gives Bunjie competitive advantage to accelerate growth from heritage baby skincare brands that have been slow to adopt an omni-channel approach and enables Bunjie to collect valuable consumer data, personalise experience and rapidly launch and test new products.
- Backed by major Aussie retailers from launch
Within just 2.5 years from launch, Bunjie has secured national distribution in Australia’s 4 largest baby skincare retailers. Bunjie can be found on-shelf in Chemist Warehouse, Priceline and over 1,900 pharmacies across Australia, and within the last 2 months has launched with Australia’s two largest grocery retailers, Woolworths and Coles.
- Going for growth and approaching profitability
Bunjie is growing up fast with year-on-year growth of 148% and an achieved annualised run rate north of $6m just 2.5 years from launch. With Bunjie quickly becoming a household name here in Australia, this rapid growth is forecast to continue, scaling to over $20m revenue, across 5 global regions by FY25 with profitability achieved FY24 onwards.
- Exceptional founder-market fit
Bunjie’s dynamic female founders Vikki and Lianne were instrumental in the growth and success of two of Australia’s fastest growing health and wellness brands, Swisse Wellness and Lifespace Probiotics. Together they bring to Bunjie invaluable experience and an innate advantage across brand, sales, marketing, international expansion and operations. Their deep industry understanding, expertise and passion is the backbone to the success of Bunjie’s high-growth team.
- Parent-powered marketing engine
Bunjie has built a high-performance, parent-powered marketing and acquisition engine that clearly differentiates and outperforms competitors. Community is the central focus of Bunjie with over 60,000 highly engaged followers across FB, IG and TikTok. Within 3 months of launch on TikTok, Bunjie has gone viral with over 15.8 million views, 2.1 million likes and 44,500 followers! Bunjie products speak for themselves, with over 1,500 unpaid influencers and thousands of loyal parents becoming an autonomous extension of their marketing team and the driving force behind brand awareness and trusted word of mouth recommendation.
- True Aussie-born brand taking on the world
Just 18 months from launch, Bunjie entered the Singapore market with giant global retailer Lazada and expansion into the pivotal Korean market is well underway with a major distribution partnership. With the founders, extensive experience of expanding brands internationally and the interest from Asia rapidly growing, they aren’t slowing down. Entry into the China market is scheduled for early 2023 alongside DTC global expansion in New Zealand later this year followed by the US and UK in 2023.
