Plant-based, cruelty-free & Australian-made proprietary soap technology.
Eliminating single use plastic waste from every bathroom on the planet.
- Type: Retail
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Overview of baresop
baresop is a zero waste personal care startup and our mission is to eliminate 1 billion single use plastic bottles from landfill around the world annually by 2023. Most hand, body and hair soap products are 90% water and 10% active ingredients. This means that we are essentially just shipping water and plastic around the world.
baresop bath and body wash products use proprietary and patent-pending technology to address this global problem. We have crystallised the active ingredients of soap into a powdered formulation using only plant-based ingredients and native scents. You simply add water. This allows for a significant plastic waste and carbon emission reduction in the environment. We use 100% recyclable packaging, with our refill sachets being certified home compostable. Made in Australia from locally sourced ingredients, ensuring we keep our carbon footprint to a minimum.
We have significantly invested in developing a unique proprietary formulation that sets our products apart from the market. With months of research and validation behind us, and multiple product releases sold out, we are raising capital to scale and rapidly grow the brand.
We make it easy for you to reduce single use plastic waste and carbon footprint in the bathroom with a no compromise solution. You don't have to compromise what you love about your skin care products to save the planet, you can save the planet and still have the experience you love in your skincare routine. Plant based, cruelty free, palm oil free, Australian born and bred.
- Unique Proprietary Formulation & Solution
We use our proprietary and patent-pending soap formulation in our baresop products as part of our modern-day zero waste solution, which is both better for the planet and better for your skin. Using only organic plant-based ingredients (no artificial ingredients) and uplifting Australian native scents, alongside a cruelty-free process, we have developed a waterless crystallisation of active ingredients and created a unique and planet-friendly product.
- Convenient and Carbon-Positive Business Model
Our core products can be bought as a one-off or through a monthly subscription to provide ultimate convenience for customers.
Crucially, all products are made out of 100% recyclable packaging, with the sachets biodegradable and suitable for compost. Unlike some competitors, there is no need to send anything back for a refill, which creates a convenient and more carbon positive solution with no additional transportation or use of additional water.
- Addressing a Significant Global Environmental Problem
Sustainability in beauty is increasingly becoming a consumer priority across the globe, as part of a broader shift to buying fewer single-use plastic products. This paradigm shift is driving innovations such as waterless skincare, upcycling, carbon-neutral, and reusable/ refillable packaging solutions. The global market for low carbon environmental goods will reach US$5.1 trillion by 2050, with key industry players such as Unilever attributing 80% of its growth to sustainable products.
- World-Class Management and Advisory Team
Our growth and vision is driven by our experienced and diverse leadership team. Founder Prisca, who has global experience across startups and sustainability ventures, is also joined by a range of notable Directors and Advisors, including Kate Morris, founder of Adore Beauty, and David Huggett, who has held senior positions at CUB and ABInBev.
- Multiple Awards Won, including Amazon Launchpad and Startmate
After only a few months of operation, owing to R&D for our proprietary formulation, baresop was awarded one of just five Amazon Launchpad Innovation Grants. In addition, we have also received investment from Startmate and have been included in their W21 Accelerator cohort, a unique and prestigious opportunity to accelerate our growth under the guidance of the best mentors, investors, and operators across Australia and New Zealand.
- Rapid Organic Traction to Date
With a limited marketing budget to date, we have already sold over 3,000 units, with multiple releases selling out. We have also secured contracts with large scale retail partners such as Woolworths (through HealthyLife), Nourished Life, Amazon, and Flora & Fauna. Now that we have validated the concept, our brand is ready to scale, through both D2C and Wholesale channels, using increased marketing spend following this raise.
- Ready to Scale
Having grown with just our hand wash product so far, we still have a significant opportunity available following this capital raise. We intend to scale our offering into additional product lines to broaden our exposure to the general skincare and hygiene market, including body wash, shampoo, and more. With Australia our first market, we have plans in place to roll out to the US in 2022 to address our global mission.
It’s estimated that people around the world buy a total of 1 million plastic bottles per minute. That’s almost 1.5 billion plastic bottles per day. The use of single use plastics worldwide is driven by countless industries, in particular the personal care industry. On top of plastic waste, the carbon emissions created by transporting soaps comprised of 90% water across borders significantly increases our carbon footprint.
The personal care industry is also responsible for the usage of a range of ingredients that are a detriment to personal and environmental health. These include non-vegan, cruelty involved, artificial ingredients produced in poor working conditions in developing nations.
To date, many sustainability-focused solutions have often fallen short in meeting consumer expectations in convenience and quality. To break personal category inertia and create behaviour change we need a no compromise solution.
With baresop, you don't need to compromise your personal care experience to save the planet and reduce your carbon footprint. Our proprietary soap formula addresses each of these key global issues in how it is made, transported and used by customers. Our mission is to eliminate 1 billion single use plastic bottles from landfill annually by 2023, while making the personal care industry more sustainable and environmentally friendly in every possible way.
To date, our growth has been intentionally limited while we have focused on developing and perfecting our proprietary soap formulation and validated our concept in market. With a strong team being built, the products developed and the market primed, we are ready to aggressively pursue key growth opportunities with the proceeds of this funding round.
Our broader growth goal is to be creating change in every sink in Australian homes and restaurants as the key brand in the personal care segment. We aim to become the direct to consumer solution for all of your hygiene needs in the one place, saving time, money and the planet.
Our go to market strategy involves the scaling of our existing D2C channels, alongside new wholesale channels through partnerships with large scale retailers, such as Woolworths’ Healthylife platform. We continue to establish new key partnerships, such as Coles, to range our body and home wellness products in a variety of outlets. This extends to a broader brand partnership strategy, where we want to partner with sustainability aligned B2B enterprises initially in Australia, then the US, to champion our cause and be an enterprise customer. We are currently targeting airlines, sporting events such as the Australian Open and other similar players.
As we expand our reach, a core strategy is to also expand our product range, to become a one stop shop for sustainable personal care products. We intend to scale our concept horizontally into broader product categories such as body wash, face wash, shampoo and later into baresop home.
The broader market opportunity for sustainability-focused startups is significant. Globally, the market for low carbon environmental goods and services is estimated to be valued at US$5.1 trillion, and continues to rapidly grow. This trend is reflected in the largest of consumer goods players, with 80% of Unilever’s growth coming from its sustainable products.
The zero waste industry itself represents a large opportunity for baresop. As consumers become increasingly conscious of their environmental footprint, disruptors that focus on the sustainability of their product offering continue to grow. Compostable, recyclable and reusable packaging alternatives have entered mainstream market positions in recent years, and is expected to grow at a CAGR of 9% from 2020-2027 globally.
baresop’s products align with several key industry tailwinds in sustainability, while still focusing on a high quality product that exceeds customer expectations. Together, this dual focus on sustainability and product quality positions us well to seize the significant and rapidly growing market opportunity available.
Why Equity Crowdfunding
We have chosen to raise capital through equity crowdfunding to give our customers and key stakeholders a chance to become shareholders at an early stage. baresop aims to make the world a better place, and we are focused on improving the longer-term environmental outcomes of global communities.
It made sense to allow our earliest supporters to become co-owners in the business, to help drive our growth and ensure we remain community-focused. As the brand grows, we hope to allow these investors to share in our future success while eliminating single use plastics worldwide.