Plant-based, cruelty-free & Australian-made proprietary soap technology.
Eliminating single use plastic waste from every bathroom on the planet.
- Type: Retail
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Overview of baresop.
baresop is a zero waste personal care startup and our mission is to eliminate 1 billion single use plastic bottles from landfill around the world annually by 2023. Most hand, body and hair soap products are 90% water and 10% active ingredients. This means that we are essentially just shipping water and plastic around the world.
baresop bath and body wash products use proprietary and patent-pending technology to address this global problem. We have crystallised the active ingredients of soap into a powdered formulation using only plant-based ingredients and native scents. You simply add water. This allows for a significant plastic waste and carbon emission reduction in the environment. We use 100% recyclable packaging, with our refill sachets being certified home compostable. Made in Australia from locally sourced ingredients, ensuring we keep our carbon footprint to a minimum.
We have significantly invested in developing a unique proprietary formulation that sets our products apart from the market. With months of research and validation behind us, and multiple product releases sold out, we are raising capital to scale and rapidly grow the brand.
We make it easy for you to reduce single use plastic waste and carbon footprint in the bathroom with a no compromise solution. You don't have to compromise what you love about your skin care products to save the planet, you can save the planet and still have the experience you love in your skincare routine. Plant based, cruelty free, palm oil free, Australian born and bred.
- Unique Proprietary Formulation & Solution
baresop products use our own proprietary and patent-pending soap formulation as part of our better for the planet and better for your skin modern day zero waste solution. Using only organic plant-based ingredients and uplifting Australian native scents, alongside a cruelty free process and no artificial ingredients, we have developed a waterless crystallisation of active ingredients to create a unique and considered product. Starting with hand wash, our technology can be expanded into additional product lines such as body wash, shampoo and home cleaning.
- Significant Global Environmental Problem
Sustainability in beauty is increasingly becoming a consumer priority across the globe with many choosing to buy fewer single use plastic products and expecting brands to make their products more sustainable. This expectation is pushing for sustainable innovations such as waterless skin care, upcycling, carbon neutral and reusable or refillable packaging solutions, with 80% of Unilever’s growth coming from sustainable products, and the global market of low carbon environmental goods growing to US$5.1 trillion.
- Highly Respected & Talented Operational Leadership
Our growth is underpinned by our experienced and diverse leadership team. This includes founder Prisca, with global experience across startups and sustainability ventures. baresop is also advised by a range of notable individuals, including Glenn Bartlett, Head of Strategy at Alberts Impact Ventures, with Prisca also being mentored by Kate Morris, founder of Adore Beauty (ASX:ABY)
- Rapid Traction to Date
With limited marketing budget to date, we have already sold over 3000 units and generated over $50,000 in revenue since our November 2020 launch date, with multiple releases selling out. We have also secured contracts with large scale retail partners such as Healthylife, the Woolworths-owned ecommerce wellness channel, and Flora & Fauna. Now that we have validated the concept, our brand is ready to scale rapidly through increased spend following this raise.
- Award Winning Validation
After only a few months in operation, owing to the significant investment into developing our proprietary formulation, baresop was awarded one of just five Amazon Launchpad Innovation Grants, each valued at over $200,000, testament to the substantial problem that we aim to solve. We also received investment from Startmate and have been included in their W21 cohort.
- Highly Scalable Opportunity
With just our hand wash product so far, we still have a significant opportunity available following this capital raise. We intend to scale our offering into additional product lines to broaden our exposure to the general skincare and hygiene market, including body wash, shampoo and more.
It’s estimated that people around the world buy a total of 1 million plastic bottles per minute. That’s almost 1.5 billion plastic bottles per day. The use of single use plastics worldwide is driven by countless industries, in particular the personal care industry. On top of plastic waste, the carbon emissions created by transporting soaps comprised of 90% water across borders significantly increases our carbon footprint.
The personal care industry is also responsible for the usage of a range of ingredients that are a detriment to personal and environmental health. These include non-vegan, cruelty involved, artificial ingredients produced in poor working conditions in developing nations.
To date, many sustainability-focused solutions have often fallen short in meeting consumer expectations in convenience and quality. To break personal category inertia and create behaviour change we need a no compromise solution.
With baresop, you don't need to compromise your personal care experience to save the planet and reduce your carbon footprint. Our proprietary soap formula addresses each of these key global issues in how it is made, transported and used by customers. Our mission is to eliminate 1 billion single use plastic bottles from landfill annually by 2023, while making the personal care industry more sustainable and environmentally friendly in every possible way.
To date, our growth has been intentionally limited while we have focused on developing and perfecting our proprietary soap formulation and validated our concept in market. With a strong team being built, the products developed and the market primed, we are ready to aggressively pursue key growth opportunities with the proceeds of this funding round.
Our broader growth goal is to be creating change in every sink in Australian homes and restaurants as the key brand in the personal care segment. We aim to become the direct to consumer solution for all of your hygiene needs in the one place, saving time, money and the planet.
Our go to market strategy involves the scaling of our existing D2C channels, alongside new wholesale channels through partnerships with large scale retailers, such as Woolworths’ Healthylife platform. We continue to establish new key partnerships, such as Coles, to range our body and home wellness products in a variety of outlets. This extends to a broader hospitality strategy, where we want to help every restaurant across Australia to create change themselves. We have already started trials with key events spaces in Melbourne.
As we expand our reach, a core strategy is to also expand our product range, to become a one stop shop for sustainable personal care products. We intend to scale our concept horizontally into broader product categories such as body wash, face wash, shampoo and later into baresop home.
The broader market opportunity for sustainability-focused startups is significant. Globally, the market for low carbon environmental goods and services is estimated to be valued at US$5.1 trillion, and continues to rapidly grow. This trend is reflected in the largest of consumer goods players, with 80% of Unilever’s growth coming from its sustainable products.
The zero waste industry itself represents a large opportunity for baresop. As consumers become increasingly conscious of their environmental footprint, disruptors that focus on the sustainability of their product offering continue to grow. Compostable, recyclable and reusable packaging alternatives have entered mainstream market positions in recent years, and is expected to grow at a CAGR of 9% from 2020-2027 globally.
baresop’s products align with several key industry tailwinds in sustainability, while still focusing on a high quality product that exceeds customer expectations. Together, this dual focus on sustainability and product quality positions us well to seize the significant and rapidly growing market opportunity available.
Why Equity Crowdfunding
We have chosen to raise capital through equity crowdfunding to give our customers and key stakeholders a chance to become shareholders at an early stage. baresop aims to make the world a better place, and we are focused on improving the longer-term environmental outcomes of global communities.
It made sense to allow our earliest supporters to become co-owners in the business, to help drive our growth and ensure we remain community-focused. As the brand grows, we hope to allow these investors to share in our future success while eliminating single use plastics worldwide.
Australian Corporations Regulations - Warning Statement About Equity Crowdfunding
Crowd-sourced funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.
You may lose your entire investment, and you should be in a position to bear this risk without undue hardship. Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.
Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.
Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.
There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform on which this offer is published becomes insolvent, you may have difficulty recovering your money.
Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.