Successful Crowdfund Case Study: Glamazon

Campaign Year: 2017

Campaign Type: AU - Wholesale

Amount Invested: A$350,000

Number of Investors: 3

Average Investment: A$116,666.67

The Australian beauty industry is worth over $4.8b, with over 21,600 salons Australia-wide, but has failed to adapt to current technological trends, still being heavily reliant on phone bookings for appointments. This is the market that Glamazon has started to revolutionise, achieving over 10k app downloads and 17.5k Instagram followers at the time of their capital raise.

The Glamazon app brings real-time bookings to the beauty services industry, providing a convenient solution for customers to connect with beauty professionals, either at the salon or in the comfort of their own home. Customers save time by not having to research and liaise with multiple stylists, while freelancers are provided with an efficient means to develop a client base.

Backed by Shark Tank advisor Barry Tennant and venture partner Christopher Strauch from Nova Founders Capital, Glamazon raised an additional $350,000 through Equitise’s wholesale distribution network. These funds were used to further develop Glamazon’s technology, hire staff and digital marketing. 

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