It’s a hot day and the bartender asks what you’ll have to drink… I’ll have the Aussie classic Lemon, Lime and Bitters (with or without a shot of Vodka) thanks!
Australian Bitters Company was the first ever Australian cocktail bitters, created in 2013. It was an arduous year long journey to discover the perfect mixture of bitter, sweet, savoury and spice. But it was worth it as this secret time-honoured recipe is where its success lies. Shortly after the creation of the bitters, Coca Cola Amatil bought the distribution rights for the Australian and New Zealand markets. Within 3 short years, Australian Bitters had acquired a leading market share which is still steadily increasing today.
In 2017 the brand expanded to America, partnering with the USA’s largest distributor Southern Glazer’s Wine & Spirits, and have seen sales grow across all 50 USA states. Australian Bitters also expanded to Canada and the UK via strategic partnerships with large import and distribution companies.
Following an in-depth analysis of the market, the company saw an opportunity in Australian handcrafted spirits. Leveraging its strong market position, Australian Boutique Spirits (ABS) set up plans to capture this market, creating new and exciting spirit brands which offer an Australian alternative to the world’s leading liquor brands.
First to launch is the Australis gin! Styled after a Classic London Dry, it combines classic herbs with Australian native herbs creating a pleasurable light and spicy gin. The proprietary manufacturing process distils all 11 ingredients separately in small batches before blending together with a proprietary formulation.
For the Australis gin and the products that will follow, ABS will leverage existing relationships with large distribution partners, both locally and internationally.
From Australia to the world, join the ABS team on their journey.
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